Rivitid

Earlier tonight, GoogleGoogle announced their opening up of the Google Apps Marketplace to the public. This way, developers can create integrations for Google Apps as well as new applications for businesses to use. The concept behind the marketplace is, of course, that the developers can then sell the services to companies at a fair price. And they definitely are! Many of the services are not cheap by any means.

Anyway, the fallout of this announcement is the release of at least five other integrations made available by well-known companies. They’ve clearly been waiting for the announcement by Google!

GetSatisfaction have announced that they will be integrating Google Apps into their already robust collaboration tools. As GetSatisfaction CEO Wendy Lea said: “Now our customers can take full advantage of their existing Google Apps document-sharing practices to better leverage conversational data throughout all levels of the organization.”

Electronic fax company eFax have announced that they, too, will be integrating their service with Google Apps to allow domain admins to control eFax accounts and permissions directly from Google Apps!

Corporate Collaboration company SuccessFactors have launched their Google Apps integration as an Express version of their tool.

Two other examples of companies that have announced their Google Apps are expense-tracking companies Expensify, and Concur.

This should make for an interesting experiment. Will companies use the Marketplace to buy these products? Will they see the value in it? Are enough domain administrators using Google Apps to justify a critical mass that would render the Google Marketplace a success?

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